What is so different about Pharmacy BenefitDirect?
| Differentiating Feature | Traditional PBM | Pharmacy BenefitDirect |
|---|---|---|
Ownership |
Traditional PBMs are publicly traded and operate on high overhead. They are pressured to increase revenue through rebates and other means that conflict with managing the cost. |
BenefitDirect is privately held and operates on low overhead. Our only focus is managing your cost, and our only revenue source is a fixed administrative fee. |
Integration |
Traditional PBMs own and operate parts of the prescription delivery system, such as mail order, retail pharmacy and/or manufacturing. As a result, they tend to drive referrals to their owned delivery components. This can create over-utilization and/or increased expense. |
BenefitDirect does not own any components of the prescription delivery system. Therefore, we have no incentive to over-utilize these components or to prefer drugs that are more expensive. We focus on the most appropriate and cost effective use of all services. |
Ingredient Cost |
With a traditional PBM, ingredient cost tends to be higher because mail order is over-utilized, expensive brand drugs are preferred, network discounts are retained by the PBM, and savings are not shared with the payer/client. |
BenefitDirect reduces ingredient cost by returning savings to the payer/client. |
Rebates |
Traditional PBMs maximize rebates by preferring the most expensive brand drugs; then, they retain a percentage of the higher rebate as revenue. |
BenefitDirect seeks balance in our rebate program by developing formularies that favor payer/client net cost. We collect a fixed fee for this service to avoid a conflict of interest with the payer/client. |
Network |
Traditional PBMs retain up to 3% of trade name discounts and up to an average of 30% of generic discounts as a revenue source. |
BenefitDirect passes through the entire contract rate that is negotiated with the network. The rate is also passed to the member when it is less than the copay. |
Mail Order |
Traditional PBMs typically own the mail-order service; as a result, they encourage over-utilization of this service. When you consider the loss of co-pay and product waste, mail order is not always the most cost effective option. |
BenefitDirect seeks appropriate use of the mail-order service by recommending benefit designs that balance mail-order use for cost effective outcomes. |
Fee for Service |
Traditional PBMs seek multiple channels to make money, such as payer/client administrative fees, retained pharmacy discounts, retained rebates, data wholesaling, manufacturer programs, etc. PBMs have to please many customers, the least of which is the payer/client. |
BenefitDirect has only one revenue source – the fixed administrative fee paid by the payer/client for cost management services. Our only focus is the payer/client's needs. |
Data Control |
Traditional PBMs are reluctant to share utilization experience data with the payer/client. They limit the payer/client's access to this data. |
BenefitDirect views itself as the payer/client's vendor; as such, the utilization experience data belongs to the payer/client. This data will be shared with the payer/client upon request. |
Total Cost |
Many traditional PBMs are creating trend lines for the industry that are fast approaching 20%. |
BenefitDirect generates results below trend based on a cost focus and resultant savings that are returned to the payer/client. |

